Our story
A family. A pool deck. A better way.
KnoxAway® started in a Siegel family bathroom and grew through coaches, teammates, and meet weekends across the country.
MEET
Fina
The artistic swimmer who inspired the brand — and whose hair was the original test bed for every batch.
From gel-helmet frustration to a gentle rinse.
KnoxAway® was developed by the Siegel family with coaches and competitive teams — designed for the pool deck, not a lab bench.
If you've ever finished a performance with a hard "gel helmet," you know how tough it can be to remove. We've been there too — late nights of scrubbing, painfully hot showers, brittle ends.
We set out to make something different: a gentle, enzyme-powered formula that breaks down hardened Knox gel without damaging hair, skin, or scalp. Enhanced with Pro-Vitamin B5 and Hyaluronic Acid to leave hair soft and refreshed.
Today, KnoxAway® is in early-stage launch with artistic swim teams across the country. Every bottle is shaped by real feedback from real swimmers and coaches.
Post-performance cleanup — made easy. — Fina
Family-built
Designed by a swim family, refined with real coaches.
Swimmer-first
Every decision filtered through 'does this make a swimmer's day easier?'
Quiet & honest
No flashy claims. Just a product that works.